The brand and the name originates from fishing and archipelago environments, something that that very close to heart for the founder. The name implies that the clothes you wear is a part of yourself, like a second skin.

The concept behind the brand stems from their background as retailers in Sweden. Having worked with famous as well as unknown and up-and-coming brands, they have proficiently acquired the know-how and inspiration to create something that reaches out and speaks powerfully and directly to their audience.