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The brand and the name originates from fishing and archipelago environments, something that that very close to heart for the two co-founders. The name implies that the clothes you wear is a part of yourself, like a second skin.
The concept behind the brand stems from their background as retailers in Sweden. Having worked with famous as well as unknown and up-and-coming brands, they have proficiently acquired the know-how and inspiration to create something that reaches out and speaks powerfully and directly to their audience.