“I didn’t aspire to be a good sport…..
…Champion was good enough for me.”
It all began with a working-class lad and tennis player, Fred Perry, who wasn’t allowed to accept his gold medal in front of the spectators when he won Wimbledon, because he wasn’t from the ‘right background’.
Perry began his clothing line at the end of the 1940s, together with footballer, Tibby Wegner. Their tennis wear quickly gained popularity among players in Britain, and in 1952 they launched what was to become Fred Perry’s most famous garment: a slim-fitting, pique cotton polo shirt embroidered with the same laurel wreath symbol that was on Perry’s Wimbledon medal.
“I was genereally regarded as the best dressed player of my time…
…I’m a great beliver in trying to look the part. It’s a fetish with me.”